Users love to click around websites. Search engines love them too. So much so that blog posts, pages, and newsletter articles that have lots of links in them will be pushed higher up in search engine results pages.
As you are writing content, for a page or post, think about if there is any corresponding or related information on the topic on another page or post. If so, consider adding a link to that content. Of if you can link to external sources for more information. We’d suggest external links open in new tabs.
An internal link is any hyperlink to a document, file, post, or page inside your own website. For example, a link from your home page to your about page is an internal link.
To insert a link, start on a page or post you are editing. Highlight the text you want to become a link and choose the icon in the ribbon that looks like three chain links. On the popover, start typing in the name of the page you want to look for. Suggestions will display as you type. Click the one you want and click the blue arrow to insert the link.
But say you’re not quite sure what the page was called. Follow the same process as above only click the gear icon instead. A more in-depth search window will appear where you can enter what you know from the page title, what the page was about, or even some content from the page or post. Once found, click on it and then click Add Link.
This process is very similar to above. We suggest going to the page you want to link to and copy the entire URL from the website address. Then go through the process above only pasting the URL in the link field.
We strongly suggest clicking the gear icon and choosing “open link in new window” for all external links.
In the Images and Media training, we explained how to upload and display a media object (pdf, image, movie, etc.) to your website page or post. But sometimes you need to link to that file for instance: a PDF. To do this, go to the page or post you want to insert the link and click Add Media. On the popover, you can drag-and-drop the file onto your window or click Upload Files and Select Files to search for it on your computer.
Once the file is uploaded Attachment Details appears. Next to URL, highlight the entire address for the file, and click the X in the top right corner of the popover.
In the body of your page or post text, position your curser where you want to link to appear, push the link icon (three chain links in the edition ribbon), and then pus the grey gear.
Paste the URL of the file into the URL box. In Link Text, enter the text you want to become the link (ex: view file). Click on Open link in a new window, and press finally Add Link.
If you want to remove a hyperlink you can either simply delete the text that is the link. Or you can highlight the link, hover your mouse over it, and click the far right icon (the broken chain).
To edit a link, highlight the full link’s text, hover over it, and click the pencil icon (edit). Then follow the same steps as setting a new link.